Monday 14th October

The CRM streams will cover the many aspects of CRM including Oracle CRM, CRM On Demand, On-Premise, Cloud and Fusion CRM/CX. Join us this October to hear about the Siebel and CRM On Demand Roadmap, Social and Mobility.

CRM delegates attending Apps13 should expect much the same as they have enjoyed from the annual CRM Conferences in recent years but with the added benefit of being part of a single, larger Applications event. The CRM Steering Committee has designed the format this year to be a conference within a conference so as to maintain the vibrant community we have established.  We remain mindful that our members have many common issues with other Oracle Applications customers when it comes to navigating the roadmap, understanding Fusion and reacting to mega-trends such as Cloud adoption, social media and mobile computing platforms.  With the emergence of Customer Experience (CX), CRM is uniquely placed to actively embrace the wider applications landscape.  We think CRM members will enjoy being part of a larger event and look forward to seeing you there.

Agenda Highlights

  • A great selection CRM and CX customer case studies
  • Expanded scope to include Oracle’s recent CRM/CX acquisitions such as Eloqua, RightNow and Social Relationship Management
  • Product direction, strategy and roadmap keynote from Aaron Shidler, VP Applications Development
  • For Siebel customers; Open UI and mobile success stories

Oracle CRM Community Keynote Speaker
Aaron Shidler, Oracle

Monday 14th October
9:10 - 11:00

Aaron Shidler is Vice President Oracle Applications Development at Oracle.

He is responsible for driving product strategy and product management for the Oracle Siebel Customer Relationship Management (CRM) solutions and Oracle CRM On Demand solutions, which consists of sales, service, marketing, and commerce applications available on premise or in the cloud. Mr. Shidler is also responsible for aligning the Siebel and CRM On Demand solutions to the customer experience portfolio. Prior to this role, Mr. Shidler was Vice President, Oracle Fusion Product Strategy, CRM, Supply Chain Management (SCM) and Master Data Management (MDM) Applications.


Lard Hermse, Atos
Co-presenter: Michel van Zantbeek - Achmea

Wednesday 16th October

10:25 - 11:10

How To Provide an Engaging Cross-Channel Customer Experience

"Find out how to effectively boost customer experience, and realize an operational cost reduction by 5 to 10%  with Multi Channel Knowledge Management!"




If CRM is relevant to you, you will find all the latest conference developments for your community here.

Maybe another community is relevant to you also. Do have a look at the other community pages to ensure you can get as much out of the conference as you can!

Many thanks to our Apps13 Sponsors: